Tuesday, October 7, 2008

Web Psychology – Behavioural study thro UX and IA concepts

The 4th dimensional user who determines the decision and effectiveness of the website - apart from search engine driving them inside – a puzzle when unfolded yields millions

As the user experience (UX) and information Architecture (IA) gaining importance and millions of domains getting sold as day progresses,The puzzle for every web designer and developer is to make the best site in the world. this is not just for website but for every action in the world is moved with an intention towards this. the learning curve of the user is not the major factor governing these decision. the critical factor being what goes in their Mind and brain and which stays longer.

I could remember the website of "X" better than "Y". but the factors cannot be listed as its psychological after the production is done. hence the technical of What i could term as the leverage of cognitive psychotechnology will be the evolving strategy for the days to come.
1. the first being the user experience, which tries to get the user to their easeness while coming inside the browser - this is the term and jargon that every website company utters every day in and out
2. Where does this user experience takes us and where does this stops.. and what will take the user to take from there for an ever lasting delight on the experience of the site? - the Answer is the web psychology or the cognitive perseverance of psychotechnology which is built in the website during its layering in the content and structure and design.

The idea can more be interpreted as the marriage between most discussed subjects of three major fields. The behavioural aspects of the brain and its decision making (Neuro Sciences), the reciprocation of the activities thro technology (Artificial intelligence or Technology Determinant) & product (Website) or strategy or plan and its permutations leading to the experience recall.

These concept ensembles the indication thro lots of psychological preview by manoeuvring the concepts that companies like Google, yahoo, AOL uses for their online UX and Information Architecture preview.

The entire world is now moving towards a cost wise economy where the exposure vs the cost spent algorithm is facing a huge economic change. Higher the cost of promotion greater the visibility, now its not the case. Viral marketing and web marketing techniques have made those thumb rules to go extinct. The newer age techniques has gained its weight pretty soon and their concepts going inside every nerve of business is showing the greater strength and adaptation.

Sathish Sampath

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